In terms of gameplay, below is an overly simplified list of things you can do: Of course, there are upgrades available within the app’s store, but that’s only if you get tired of walking around and want to expedite your ability to find new items. The game itself is quite basic and can be played by people of all ages, requiring no payment information to get going. Initially launched in three regions (Australia, New Zealand, and the United States) on July 6, 2016, the mobile game quickly shot up app store rankings and became a worldwide sensation overnight. Niantic developed the game with The Pokémon Company, which is owned by three parent companies: Creatures Inc, Game Freak Inc, and the well-known gaming/software developer, Nintendo. Yes, “free-to-play location-based augmented reality mobile game” is quite a mouthful, but it accurately summarizes the game for the uninitiated. Pokémon Go Background & Launchįor those of you unfamiliar with the mobile application, it is a “ free-to-play location-based augmented reality mobile game” developed by Niantic, an American software development company based out of San Francisco, California. However, if you’re looking for innovative local marketing tactics to attract more street traffic, then you may have to hop on the Pokémon train. Sick of hearing about the Pokémon hype? I’ve got bad news for you – you’re not going to enjoy this post. Gotta catch ’em all, right? That’s the mentality millions around the world have adopted over the past two weeks as the latest mobile gaming fad, Pokémon Go, has invaded homes, streets, pop culture, and more.
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